Online transformation of household commodity industry has become an inevitable trend

2022-11-22

The advantages of the transformation line are mainly reflected in:

1. Online stores can reach more consumers than offline stores, and this is not limited by time and space. With the development of logistics, online advertising can reach all places where logistics can reach.

2. Online stores are supported by Internet big data and cloud computing systems. The provision of technologies and tools on major platforms can enable businesses to have a clearer plan.

3. Transformation online marketing can realize real-time monitoring, collect real and effective data of consumers, and can operate more finely. Through data collection and analysis, we can accurately correlate and push products, understand consumers' behavior habits through big data, and design marketing programs that are more in line with consumers' actual needs.

Comparison of advantages between online and offline marketing:

The transition from offline to online does not mean a complete disconnection from offline, but another continuation. The advantage of online marketing can be brought into play by using the Internet. Online shopping is to enable consumers to purchase daily necessities conveniently and quickly without leaving home and using mobile phones, computers and other terminals anytime and anywhere.

Through high-quality pre-sale introduction, in-sale consultation and after-sales service, consumers' worries about shopping can be solved, and the interests of consumers can be guaranteed from the perspective of consumer interests.

Today, the main force of consumption is the post-80s and post-90s, and the consumption concept of this group of people is no longer the same as in the past. It is more in line with the development of the Internet to solve their own needs online. In addition, with the promotion of larger platforms and media in recent years, the consumption concept is more trendy, especially online consumption. This is also a major advantage of the transformation online in the future.

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